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These guys don’t have a bunch of Top 40 hits, awards or celebrity girlfriends. Instead, it was the guys that helped build the dynasty that still stands tall today rapping alongside the man that put them on the world’s stage. Carmelo and LaLa Anthony watched the show a few feet from Beyonce and Questlove. Jadakiss chatted up Power 105.1’s Gee Spin at the bar. Beyonce sat in the sound booth, drinking from a grapefruit-sized glass of wine, cracking jokes with her security guard, but didn’t touch the stage like many had hoped.
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There were none of Jay Z’s pop-star conglomerate buddies on stage with him last night. The people weren’t going to let Madonna put her gazillion dollar leg up on a table and convince them to spend $20 a month on music. It wasn’t surprising when, just a few weeks later, media outlets began lauding the streaming service as an early failure. The Tidal reveal looked like the Grammy’s red carpet. With March’s over-the-top (and somewhat confusing) Tidal reveal, Jay Z was presumably hoping the same concept proved true for his venture. No one cares if Bose has figured out a way to deliver “better sound through research,” when Dre’s got the new Beats headphones and app in that YG and Drake video that everyone will try to recreate when the weather picks up. The fact of the matter is, big businesses and corporations are quickly learning that being cool is the new currency.
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fucking Dre selling their stuff, who do we got? Bob Maresca Who? The good folks at Bose probably lost their shit. Dre hooking up with Monster to make Beats by Dre. Jay Z relaunching Tidal is the equivalent to Dr. Well, they’ve never admitted that, but let’s be honest. The Swedish streaming service that Jay Z relaunched in March, much to the dismay of Spotify, Beats Music, and others. If anything, the only real stage design was a huge neon “95 South” sign hanging above the stage, signifying the freeway that Jay Z took back-and-forth to Virgnia, making moves imperative to the life he lived pre-Roc-A-Fella. This was the Jay Z that wasn’t entirely sure if he wanted to become a drug kingpin or “do music.” As DJ Clark Kent illustrated on Instagram, there was a time when Jay Z had to be convinced that this was the life for him, and it was time to bid the streets farewell. There was no “Empire State of Mind,” or “Death to Autotune”. In fact, he didn’t perform a single track off that album. This was the type of show fans were treated to last night.This wasn’t the glossy Jay Z that had Oprah “out in Bed-Stuy, chillin’ on the steps,” then rapped about it on his pop-oriented Blueprint 3 album. Hov: Say when Flex: When Hov: Inspired by Basquiat. Sure, the arena crowds dig “I Just Wanna Love You” and “Dirt Off Your Shoulder,” but do they know “Young, Gifted & Black” word for word? Do they remember his infamous “Grammy Family” freestyle, for which there’s no official mp3? I can still hear Funkmaster Flex dropping bombs all over the intro. It quickly became the hottest ticket in town, and a must-attend for true Jay fans. All month people have been talking about Jay Z‘s two-night B-Sides show, billed as the one time he’ll dig in his crates and perform the records he rarely or never performs.